Incase you haven't heard, It's been officially confirmed that Beyonce Knowles has teamed up with one of the most represented high street brands (who actually seem to be creeping their way into the mid luxury market) Topshop. When I say this I imagine I speak for a lot of the women out there, this is something we've all been waiting for, for a very, very long time.
According to Topshop the collection, named Parkwood Topshop Athletic Ltd, after beyonce's management company, will cover a range of active wear, fitting right in with the current activewear trend and upcoming trends of 2015 (a.k.a athleisure). Both Beyonce and Topshop have specified that the collection is not a collaboration, come again?! It's a separate business which is run separately, in a more professional manner, a "partnership". This is something you 100% expect from Beyonce. None of that collab crap, straight into business holding both her face and name to the brand.
Of course Beyonce is the perfect person to bring out an active wear collection, she is known for her triple threat performances, putting her all into every one she does. This as well is a huge opportunity for Topshop and I have no doubt that the collection will do incredibly well. The brand's image will better by being represented by one of the most iconic women in the world, reflecting strength and independence.
Beyonce has previously collaborated with brands such as h&m which was pretty impressive so I am even more excited with what to expect from this partnership.
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