After reading Hegarty on Creativity: There are no rules, which a thouroughly recommend by the way, I decided to look for books which are similar concepts to this book and that have a similar layout and tone of voice because it was so easy and enjoyable to read Hegarty's.
I came across a selection of books, the first one I brought was Damn Good Advice by George Lois, an art director and designer. Lois published this book in 2012 to give advice to people on how to reach their creative potential. Much like Hegarty's, Lois writes in a manner which is both entertaining yet insightful. From picking up the book once, I'm reached near the half way page. My favourites points so far have included...
- You can be cautious or creative (but there's no such thing as a cautious creative.) He urges that a creative thinker must be fearless with little care about what people's thoughts are.
- Reject analysis paralysis. Once you've got 'the big idea' and thought it through, if it works, accept it. Trust your gut. Trust your instincts. This is definitely my weak point, or was... Since being at uni I've become more decisive and trustworthy of myself. I've started to not analyse things as much.
- Even a brilliant idea won't sell itself. From one of the few kings of advertising, Lois speaks from experience when he says "you need to sell it". He's tried every page in the book to sell his ideas, from persuading to manipulating.
So far I'm impressed with the advice given. It's funny to think when reading through these books that a lot of the points made, you can relate to. This makes the book much more intriguing to read!
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